Crucial Colour

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Our Print Process

A transparent, integrated workflow from brief to delivery — built around your timeline and quality expectations.

Nine steps to your finished product

Brief & Quote

01

Brief & Quote

Tell us about your project — specifications, quantities, artwork status, and timeline. We respond with a detailed quote within 24 hours.

Structural Design

02

Structural Design

For packaging projects, our team creates or reviews dielines and structural formats to ensure your carton is engineered for your product and production method.

Prepress & Proofing

03

Prepress & Proofing

Our prepress team checks your files for print-readiness and produces calibrated colour proofs for your approval before anything reaches press.

Offset Printing

04

Offset Printing

Our Heidelberg CX102 six-colour press produces consistent, high-quality results across every sheet. Colour is monitored throughout the run using spectrophotometry.

Die Cutting

05

Die Cutting

Precision die cutting ensures every carton, label, and shaped print is cut accurately to spec — with clean edges and exact registration to the printed sheet.

06

Gluing & Assembly

Our automated box gluer handles straight-line and crash-lock carton styles in-house — completing the full packaging process under one roof.

Quality Inspection

07

Quality Inspection

Every job is inspected before it leaves our facility. We check colour, registration, cutting, gluing, and finishing against your approved proof and specification.

Warehousing

08

Warehousing

We offer short-term warehousing for completed orders where required — giving you flexibility on call-off quantities and delivery scheduling.

Delivery

09

Delivery

We coordinate delivery to your door or warehouse across New Zealand using our own fleet — or you can collect from our Penrose facility.

Next step

Ready to start
your project?

Request a Quote